The point of an About Page is to inspire trust & confidence, and nurture a relationship with your audience.
So, what makes a good About Page?
First off, you’re going to need to know who you’re talking to. Who is your audience? And what are they looking for?
You’ll need to know this, because even though the About Page is about you or your company, it really isn’t. It’s about your customer and relating how you are just the right person to serve them.
Here is a list of 20 items you’ll want to have on your About Page:
For example, at Where Dreams Connect, our mission is to connect people’s dreams with the resources and training they need to make them come true.
2. Your Origin Story:
This often helps people know why you do what you do, and why it’s important for you to help them.
Our company started with these core beliefs: Everything is possible with the right team, resources and knowledge. And anyone should be able to have access to what they need to make their dreams come true.